Gastonia Goes Gold, Executive Style


Meet Lisa Ballentine, General Manager of the spectacular new Golds Gym Executive Club in Gastonia…

GA!: Lisa, what can you tell the people of Gaston County about Gold’s Gym?
Lisa: Gold’s Gym has been the most recognized fitness brand in the world since its inception in 1965. Whether it’s someone who is new to fitness, or a person who hasn’t worked out for awhile, members looking to join Gold’s have high expectations. We are known for our state of the art facilities/equipment,
as well as for the highest level of member service which our clubs provide. Our gyms are built to help people realize their goals and find their inner strength. We combine the most diverse amenities in the industry with the best personal training to deliver the ultimate fitness experience.

GA!: What do you think is the biggest misconception about Gold’s Gym?
Lisa: Forty years ago, the faces of Harley Davidson were that of “biker gangs”. Today, “Harleys” are sought after by doctors, attorneys and housewives. Although some still remember Gold’s as a “gym for bodybuilders”, we too have drastically evolved. For over a decade our membership base has been made up of 55% women, although we continue to see huge increases in the senior demographic due to our strategic partnership with AARP. Being the official Sponsor of the American Diabetes Association has also helped to diversify our membership base.

GA!: What exactly is an “Executive Club “and how will it differ from other gyms in our area?
Lisa: We have the perfect facility for the member who is looking for that little something extra, at a very reasonable rate. We pack our facilities full with the best strength equipment the industry has to offer, and include personal flat screen TV’s and iPod docking systems on each piece of cardio. At this “Executive Club” our members can expect executive level service with a highly trained staff ready to meet their expectations, and dedicated to keeping the facility immaculately clean. People join our clubs because they are seeking more amenities and want to avoid the massive overcrowding that you typically see at the “discount gyms”.

GA! The gym is spectacular-what kind of amenities will you have?
Our goal is to create an energetic yet comfortable atmosphere, with amenities such as onsite childcare, a healthy juice bar/ pro-shop and a high pressure tanning studio. Renowned for our superior personal training programs, Gold’s Gym Gastonia will also offer a dynamic Les Mills group exercise program to includes classes like Body Flow, Body Vive , Body Combat, Sh-bam, RPM, Body Step, Body Attack, and Boot Camp. In addition to the variety of classes offered, you’ll find an energetic, supportive environment full of all kinds of people who are committed to achieving their goals.

GA!: Why should someone join Gold’s?
Lisa: As our staff and members can tell you, when you put on a Gold’s Gym t-shirt, it means something special. It’s not street cred… it’s strength cred. You become part of a tradition of commitment and excellence that spans more than 30 countries, 40 states and has helped millions accomplish their dreams.
Today more than ever, people are looking for strength. Whether it’s the strength to be a better parent, the strength to overcome diabetes or the strength to be a better athlete, strength comes in many forms. We recognize that everyone has their own strength and at Gold’s Gym, it has been our job for over 45 years to help them find it.

For membership information, please call: 704-824-6537. We are confident that we will be able to find a membership that will best suit your needs and budget. Hurry… your health is waiting!